Who?
Justin Fitzroy Joseph is an artist, perfumer, and seeker whose fragrances harmonize olfactory artistry with botanical chemistry and sensory storytelling. His meticulous yet intuitive process combines extensive expertise in aroma materials, rigorous scientific experimentation, and personal cultivation of rare botanicals. Committed to safety, sustainability and authenticity, he creates immersive fragrances that are as true to life as possible, offering an intimate and meaningful connection to his artistic exploration.
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This journey in fragrance began in 2016 when, in his painting studio, he longed for more in a painting. Wishing he could become a part of it, to be in it. During his "Cloud Painting" series he infused Geosmin into his paintings to bring viewers a "grounded" sensation as they gazed upon the lofty clouds. With the thought that he would hire a professional for future projects, he moved on, collecting/tincturing various musks and aromatics for personal use. Eventually his curiosity got the best of him, committed to diving into the rabbit-hole of fragrance, he began collecting even more natural extracts and synthetic aroma chemicals; creating fragrances for use in artworks and art exhibitions.
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The fragrances on this website are created in his studio in Brooklyn, NY and supersede the status of being destined to scent a space you may visit once during a show, and so...
Why?
This website is a back-door into the artist studio. Making the seemingly unattainable items that are produced in a storm of creativity available for your enjoyment. Small batch fragrances, created with a passion for living and life in mind. No marketing ploys, no consumer manipulation, just pure passion and insatiable curiosity. No expense is spared when creating this art, and it is crafted precisely to take you there.

